onCloud Digital Marketing Services
- SEO Services
- Digital Marketing Audit (Complimentary Service)
- Website Analysis
- Search Engine Performance Analysis
- Social Media Performance Analysis
- Paid Marketing Performance Analysis
- Search Engine Optimization (SEO)
- Social Media Optimization (SMO)
- Pay-Per-Click (PPC) [Google & Facebook Ads]
SEO Implementation Stages
Evaluation & Planning Phase
• Search Engine Friendliness Analysis
• SEO Deficiency Fixes
• Selection of Webpages for Optimization
Execution Phase
On-Site Optimization Data Creation The optimization data creation will contain complete details of the onpage optimization that is to be carried out on each webpage. This includes:
• Title & Description Tags Creation
• Robots.txt Creation
• XML Sitemap Creation
• Image Alt Tags Creation
• Heading Tags Creation
• Google Webmaster Account Setup
• Google Analytics Account Setup
• Hyperlink Data Creation
• Schema Code Creation
On-Site Data Implementation Phase
• Data Implementation for the Entire Site
• Quality Assurance (QA)
• Changes Implementation
Off-Site Optimization
• Article Creation
• Local Business Directory Submission
• Manual Web Directory Submissions
• Social Bookmarking
• Article Submission
• Additional Search Engine Submissions
• RSS Feed Submission
• Local Submissions
• Image Sharing on Popular Websites
• Video Sharing (If Available)
• Document Sharing
• Web 2.0 Submissions
• Promotional Web 2.0 Submissions
• Profile Creation
Monthly Organic SEO Monitoring
• Rank Monitoring
• Traffic/Conversion Report Creation/Analysis
• Further On-Site Tweaks
SMO (Social Media Optimization)
Why is SMO (Social Media Optimization) Necessary?
Social media is today’s most powerful way to build a positive image, brand awareness, and drive lead generation. We make sure that our clients & their businesses are utilizing all benefits of social media. We specialize in working on various social platforms including Facebook, LinkedIn, Instagram, Twitter etc.
Some of the key motives of SMO include: publishing content on social networks, designing contents in a way so as to encourage sharing etc.
Our full suite of social media services includes:
• Social Strategy Development
• Social Media Consulting
• Social Media Advertising
• Community Engagement
Some of our strategies include:
• Creating post(s) related to business (having brand logo)
• Submitting post(s) on social profiles @ local time
• Inviting friends to become fan
• Finding business related groups and communities
• Sharing your business posts into groups and communities
• Commenting on related posts with the use of “@” and link of social profile(s)
• Sharing news on page
• Posting quotes and tips related to business
• Using “#” (hash tag) in post(s)
• Attracting real likes & followers naturally
PPC (Pay-Per-Click) Campaigns
Benefits A PPC Campaign Can Provide
Pay-Per-Click (PPC) is one of the most effective paid marketing methods that give fast results. It helps to put your brand at the top of search results for queries relevant to your brand and audience. It also works as an immediate source of traffic to your website that helps in driving conversions and contributes to overall revenue growth.
Common Campaigns:
-Google Ads Search Campaign (Goal: Leads)
-Google Ads Display Campaign (Goal: Brand Awareness)
A Facebook Adverts campaign can also be considered along with Google Ads campaigns.
Primary Activities in Execution of a PPC Campaign:
• Designing and developing theme wise ad groups by doing in-depth keywords research for specific target items.
• Writing highly compelling ad copies to sell items with good call to action phrases.
• Using proper bid strategies to get better ROI & results from the campaign.
• Managing the implementation, tracking and measurement of marketing campaigns within a given budget.
• Monitoring and optimizing KPIs on a regular basis to hit the targets.
• Ongoing bid adjustments based on performance
• Ongoing competitive research
• A/B split testing
Have more questions about our Digital Marketing Service?
Here’s 3 quick and easy ways to contact us!
